Aligning ESR technology with Sensory Panels for Beer Freshness
The webinar will breakdown the application of FlavorActiV and Brukers Beer Freshness 2020 package and convey the importance of the alignment of human sensory panels with the application of ESR technology. It will feature the new automated microESR and dive into the brewing process to break down the brewing process stage by stage to see where freshness gains could be made.
What to expect
The webinar will explain the relationship between ESR and human sensory panels and how their alignment will give a greater understanding to a brewery of their ‘beer freshness’ throughout the brewing process with the aim of improving drinkability, brand loyalty and product shelf life.
- Beer Freshness 2020 – what is it?
- The importance of aligning human and instrument
- How improvement is achieved throughout the brewing process
Who should attend
All with an interest of ESR applications within the beer industry and an desire to improve the freshness of beers produced.