My role as General Manager at Bruker Optics in China has many different facets. It is not only about managing and coordinating staff but also communicating with existing and prospective customers, drawing up marketing plans, controlling costs – and carrying out HR activities. It is a demanding task to act in very fast-growing market like China since the challenges are very different from those in established markets. So, despite the speed of developments, we have to maintain Bruker’s distinctive high-quality standards in all fields of business, including marketing and sales.
Sales Marketing is one of the most important activities in my business, contributing to our company’s prosperity and growth of revenue. HR is also crucial because strong and fast growth also means to continuously increase our staff capacity, if needed. To do so, we keep watching out for top-talents in the markets and at universities.