Munich, Germany - March 15th, 2019 – Bruker has been awarded the iF DESIGN AWARD for three different products ranking them among the most innovative instrumentation designers. Prizes were awarded to the FT-IR spectrometers INVENIO and ALPHA II as well as to the FT-NIR spectrometer MPA II in the categories “Industry” and “Medicine/Health” of the discipline “Product Design”. The iF DESIGN AWARD is presented once a year by the worldwide eldest independent design institution, the iF International Forum Design GmbH in Hannover, Germany.
The ALPHA II, the INVENIO as well as the MPA II convinced the 67 members of the international expert jury with the innovative design,integrated touch panel PC and intuitive operation. There was a large number of candidates competing for the coveted seal of quality which included 6375 entries from 52 countries.
Dr. Roland Harig, the Director of Development of Bruker Optik, states: „Our aim was to make the operation of our systems as easy as the use of office equipment and copying machines, despite their complex structure. Due to the clear design and the integration of touch panels with graphical user interface we want to ensure even inexperienced users do not encounter barriers and begin working with the systems from the very first day.“
The product design of the awarded Bruker spectrometers has been developed in cooperation with the internationally well-known design agency yellow design gmbh in Pforzheim, Germany.
About Bruker Corporation
Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker’s high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma
applications, in microscopy and nanoanalysis, and in industrial applications, as well as in cell biology, preclinical imaging, clinical phenomics and proteomics research and clinical microbiology.
For more information, please visit: www.bruker.com.
About yellow design gmbh
yellow design gmbh is an internationally operating and multidisciplinary agency for strategic design development based in Pforzheim and Tokyo. Together with their sister companies yellow lab in Cologne and yellow too in Berlin they realize for more than 40 years sustainable strategies and comprehensive, future-oriented solutions for product design and market development.
About the iF DESIGN AWARD
For 66 years the iF DESIGN AWARD has become a worldwide recognized trademark when it comes to excellent design. The iF brand has become an internationally recognised indicator of outstanding quality in design. The iF DESIGN AWARD is one of the most important design awards in the world. It awards design achievements in all disciplines: product, packing, communication and service design/UX, architecture and interior design as well as Professional Concept. All award-winning contributions will be presented in the iF WORLD DESIGN GUIDE, published in the iF design app and exhibited at the iF design exhibition Hamburg.