April 9, 2019

DKSH and Bruker AXS strengthen partnership in China

DKSH is expanding its partnership with Bruker AXS to China.

DKSH is expanding its partnership with Bruker AXS to China.

DKSH is expanding its partnership with Bruker AXS to China. DKSH will drive sales for Bruker’s energy dispersive X-ray fluorescence benchtop spectrometers for elemental analysis.

Shanghai, China, April 9, 2019 – DKSH Business Unit Technology, a leading Market Expansion Services provider for technology companies seeking to grow their business in Asia, and Bruker AXS, renowned for its Analytical X-ray Solutions, have signed an exclusive distribution agreement in China.

This agreement is an extension of the business partnership between the two companies that started in South Korea, Australia, New Zealand, Singapore and Indonesia in April 2018. DKSH will provide marketing and sales, distribution and logistics as well as after-sales services in China for the Bruker products S2 PUMA and S2 POLAR. Those products are energy dispersive X-ray fluorescence benchtop spectrometers suitable for a wide range of applications in various industries.

Timothy Cline, Bruker AXS’ Vice President Global Sales, commented: “DKSH has been a reliable business partner for Bruker AXS, driving our brand and products in many markets in Asia Pacific. With this expanded partnership in China, we can leverage DKSH’s core competences, infrastructure and coverage to expand the Chinese market. We look forward to achieving our goal together with DKSH.”

Oliver Hammel, Managing Director, Business Unit Technology, DKSH China added: “We are honored to cooperate with an outstanding company like Bruker AXS in China. The strong brand of Bruker, their leadership in technology and application know-how, combined with our unmatched sales coverage and service expertise to tailor customer solutions, lets us contribute to the growth of Bruker AXS in China.”

About Bruker Corporation

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Bruker's high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity and customer success in life science molecular research, in applied and pharma applications, in microscopy and nanoanalysis, and in industrial applications, as well as in cell biology, preclinical imaging, clinical phenomics and proteomics research and clinical microbiology.

About Bruker AXS

Bruker AXS, a division of the Bruker Corporation, is a global market and technology leader in materials research, life science and quality control instrumentation for structural and elemental analysis. The solutions cover bulk material and surface sensitive X-ray diffraction, biological and chemical crystallography, wavelength and energy dispersive X-ray fluorescence analysis, X-ray micro-computed tomography, optical emission spectroscopy, and combustion analysis.

About DKSH

DKSH is the leading Market Expansion Services provider with a focus on Asia. The Group helps other companies and brands to grow in the Consumer Goods, Healthcare, Performance Materials and Technology sectors. DKSH’s portfolio of services includes sourcing, market insights, marketing and sales, distribution and logistics as well as after-sales services. Publicly listed on the SIX Swiss Exchange, the Group operates in 35 markets with 33,000 specialists, generating net sales of CHF 11.3 billion in 2018. With its strong Swiss heritage and long business tradition since 1865, DKSH is deeply rooted in Asia Pacific. The DKSH Business Unit Technology offers complete solutions for specialized industrial applications. With around 1,220 specialists, the Business Unit generated net sales of CHF 412.1 million in 2018.

For further information please contact:

Bruker AXS
Heiko Ress, Ph.D
Director Marketing Communications
Bruker AXS Division
Phone +49 (173) 544–9914
heiko.ress@bruker.com

DKSH (Shanghai) Ltd.
Penny Gu
Assistant Manager
Branding and Communications
Phone +86 21 5058 8241
penny.gu@dksh.com

DKSH Business Unit Technology
Irene Chen
Group Communications Manager
Business Unit Technology
Phone + 886 2 8752 7611
irene.yr.chen@dksh.com