“Bee pure, Bee authentic”: Honey-Profiling by NMR, a Powerful Solution for Brand Protection

At Famille Michaud, NMR Honey-Profiling is used since 2016 to verify the purity and authenticity of all incoming batches of honeys from France and abroad, before they are blended, packed and sold to the market.

In this webinar, Patricia Beaune (General Quality Manager at Famille Michaud Apiculteurs) will discuss why NMR was adopted, how they are using the Honey-Profiling method on a routine basis to detect adulterations, and what value and benefits it brought to them.

As an active partner in the Honey-Profiling network, Mrs Beaune will also present how Famille Michaud is contributing with their expertise to the continuous expansion of the database and enhancement of the adulterations detection to cope with the dynamic nature of honey fraud.

The webinar will show how the NMR-based Honey-Profiling method is used by a honey packer as a solution for brand protection and to deliver pure and authentic honeys to the market.

The Honey-Profiling worldwide network of governmental laboratories, analytical service providers, beekeepers and honey packers will be presented together with the initiatives to further develop and standardize the method.

• The how and the why of Honey-Profiling adoption by a honey packer
• The types of adulteration detected and their frequency
• Benefits of Honey-Profiling over other methods
• Famille Michaud’s active contribution to the continuous development of the Honey-Profiling method
• Honey-Profiling network and initiatives

The webinar will appeal particularly to honey packers but also to beekeepers, importers, exporters and people working in regulatory or governmental bodies. It will also be of interest to private analytical service providers, to NMR specialists and to consumers.