“Bee pure, Bee authentic”: Honey-Profiling by NMR, a Powerful Solution for Brand Protection

This webinar took place on 27 November 2019

Famille Michaud Apiculteurs is committed to supply pure and authentic honeys to their consumers. They set-up the first in-company laboratory in the world for honey analyses in 1973. Each year, they screen and check honey from over a million hives, as only testing can guarantee honey quality for the consumer.

At Famille Michaud, NMR Honey-Profiling is used since 2016 to verify the purity and authenticity of all incoming batches of honeys from France and abroad, before they are blended, packed and sold to the market.

In this webinar, Patricia Beaune (General Quality Manager at Famille Michaud Apiculteurs) will discuss why NMR was adopted, how they are using the Honey-Profiling method on a routine basis to detect adulterations, and what value and benefits it brought to them.

As an active partner in the Honey-Profiling network, Mrs Beaune will also present how Famille Michaud is contributing with their expertise to the continuous expansion of the database and enhancement of the adulterations detection to cope with the dynamic nature of honey fraud.

Wednesday 27 November, 2019

What to Expect

The webinar will show how the NMR-based Honey-Profiling method is used by a honey packer as a solution for brand protection and to deliver pure and authentic honeys to the market.

The Honey-Profiling worldwide network of governmental laboratories, analytical service providers, beekeepers and honey packers will be presented together with the initiatives to further develop and standardize the method.

Key Topics

  • The how and the why of Honey-Profiling adoption by a honey packer
  • The types of adulteration detected and their frequency
  • Benefits of Honey-Profiling over other methods
  • Famille Michaud’s active contribution to the continuous development of the Honey-Profiling method
  • Honey-Profiling network and initiatives

Who Should Attend?

The webinar will appeal particularly to honey packers but also to beekeepers, importers, exporters and people working in regulatory or governmental bodies. It will also be of interest to private analytical service providers, to NMR specialists and to consumers.


Dr. Patricia Beaune

Quality General Manager

Graduate in chemistry and biochemistry, I grow (!) in the field of honey analysis for 20 years. Currently the General Quality Manager of the company Famille Michaud Apiculteurs, the department I head has different responsibilities in the areas of hygiene, safety, environment, quality system, and of course quality control. The ISO 17025 accredited laboratory concentrates its controls on the following subjects: Characterization of floral and geographical origins (pollen and sensory analyzes), contaminants (veterinary drugs and pesticides), authenticity (NMR). In another context, I am a member of the technical committee of FEEDM, and technical evaluator for Cofrac (French Accreditation Committee for ISO 17025 laboratories).